Act-On vs Salesfusion
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Act On is ideal for freelancers and small to large sized businesses
Pros
- Easy to create email templates
- Full feature solution
Cons
- Limited customization of the reporting dashboard
- Difficult to navigate and sort through contact lists
- Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Act-On
Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.
Who is this software for?
Salesfusion is ideal for marketers looking for a simple easy to use email marketing solution
Pros
- Easy to use email builder
- Simple pricing structure based on contacts
Cons
- Cannot use dynamic fields in text only email builder
- Limited reporting, difficult to track link clicks or downloads unless
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Salesfusion
Salesfusion provides an easy to use marketing automation platform that allows sales and marketing teams to be successful. Helping small and mid-sized businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships, Salesfusion stands out with its sophisticated functionality yet simple approach.
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