Oracle Eloqua vs Silverpop
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Eloqua is ideal for large enterprises looking for a powerful marketing automation solution
Pros
- Well-designed visual campaign builder
- HyperSite builder which lets users quickly build personalized microsites
- Considered one of the most powerful marketing automation solutions for enterprises
Cons
- Expensive plans start at $2,000 / month with long-term contracts
- No integration with Google Adwords
- Slow implementation time due to the the typical organizations that use Oracle Marketing Cloud
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Oracle Eloqua
Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With ELoqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send pre built email templates directly from the CRM or the web, and receive real-time website visitor alerts.
Who is this software for?
Silverpop is ideal for freelancers, large enterprises and small to mid sized businesses
Pros
- Sophisticated segmentation
- Positive reviews around their support services
Cons
- Requires in house technical resources to integrate their product with most other software
- Hard to build emails if your are not familiar with HTML
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Silverpop
Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM's ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe
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