Oracle Eloqua vs SugarCRM
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
Eloqua is ideal for large enterprises looking for a powerful marketing automation solution
Pros
- Well-designed visual campaign builder
- HyperSite builder which lets users quickly build personalized microsites
- Considered one of the most powerful marketing automation solutions for enterprises
Cons
- Expensive plans start at $2,000 / month with long-term contracts
- No integration with Google Adwords
- Slow implementation time due to the the typical organizations that use Oracle Marketing Cloud
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Oracle Eloqua
Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With ELoqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send pre built email templates directly from the CRM or the web, and receive real-time website visitor alerts.
Who is this software for?
SugarCRM is ideal for freelancers, small to mid sized businesses, large enterprises, non profit organisations and public administrations
Pros
- Ability to quickly scale to suit any sized business
- Ability to self host and keep data on your own servers
- Ability to customize the platform to suit any business
Cons
- Limited functionality of reporting dashboard makes creating custom reports time consuming
- Minimum 1 year commitment required
- Customizing it to suit your needs can be time consuming and expensive
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About SugarCRM
While the company's brand of "Commercial Open Source" sounds a bit like an oxymoron, SugarCRM's business model pursues a symbiotic relationship between maintaining a viable company and delivering customer benefits attributable to open source software solutions. SugarCRM has a two-tiered business model the company gives away the basic open source customer relationship management software application, and sells four progressively richer commercial versions which include proprietary code and more advanced feature sets such as integration to Microsoft Outlook, support for MS SQL or Oracle databases, disconnected mobile support, customer self service, reporting and system integration capabilities for companies wanting to achieve full CRM software potential.
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
If you have found this guide useful, please share it with your colleagues
