Marketing Automation Insider

Act-On vs ACTITO

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Act-On

Who is this software for?

Act On is ideal for freelancers and small to large sized businesses

Pros

  • Easy to create email templates
  • Full feature solution

Cons

  • Limited customization of the reporting dashboard
  • Difficult to navigate and sort through contact lists
  • Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$2,000 / month
Starting price
$600 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2005
Visit Act-On's website

Alternatives

About Act-On

Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.

Try Act-On
ACTITO

Who is this software for?

Actito is ideal for small businesses

Pros

  • Customized platforms for different verticals
  • Available in English, French and Dutch

Cons

  • Limited integrations
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2000
Visit ACTITO's website

Alternatives

About ACTITO

Actito is a brand of Citobi s.a., founded in 2000. Actito has offices in Belgium and France and serves customers worldwide. Actito's team includes more than 40 marketing professionals with a strong experience in data-centric marketing.

Try ACTITO