Act-On vs Brevo
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Act On is ideal for freelancers and small to large sized businesses
Pros
- Easy to create email templates
- Full feature solution
Cons
- Limited customization of the reporting dashboard
- Difficult to navigate and sort through contact lists
- Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Act-On
Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.
Who is this software for?
Brevo is ideal for businesses looking to centralize transactional email with their marketing emails.
Pros
- Send up to 9,000 emails/month for free
- Transactional emails/tracking
- Responsive design templates
Cons
- Few third party integrations
- The platform UX is a little dated
- Reporting is limited to basic email statistics
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Brevo
Brevo is a marketing automation and transactional email service provider. Brevo allows you to leverage email and SMS messages to engage with your audience.With Brevo you can easily create engaging emails with their drag and drop designer and selection of mobile-friendly templates. Send out your perfectly crafted emails to the right people with the campaign builder and maximize your ROI with their insighful reporting. Brevo has simple pricing structure based on the number of emails you send out and offer a dedicated IP service for those concerned with delivery rates.
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