Act-On vs Campaign monitor
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Act On is ideal for freelancers and small to large sized businesses
Pros
- Easy to create email templates
- Full feature solution
Cons
- Limited customization of the reporting dashboard
- Difficult to navigate and sort through contact lists
- Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Act-On
Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.
Who is this software for?
Campaign monitor is ideal for Designers, agencies, and companies of all shapes and sizes
Pros
- Automated unsubcribe functionality
- Plug-and-play journey designer
- No setup fee
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Campaign monitor
Campaign Monitor gives you the tools to create beautiful and engaging emails and send them out to the right people at the right time. Campaign Monitor integrates with other apps like Salesforce to provide you with the data to craft customized and personalized messages to your customers.From award winning customer service to beautiful email templates, Campaign Monitor provides a full suite of marketing automation tools.
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