Act-On vs Sendlane
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Act On is ideal for freelancers and small to large sized businesses
Pros
- Easy to create email templates
- Full feature solution
Cons
- Limited customization of the reporting dashboard
- Difficult to navigate and sort through contact lists
- Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Act-On
Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.
Who is this software for?
Sendlane is ideal for digital marketers, eCommerce owners, SaaS, and Agencies. Ideal for all small startups to large enterprise.
Pros
- Advanced automation and segmentation
- Email retargeting and ROI tracking
- Affiliate Marketing Friendly
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Sendlane
Sendlane is an intelligence-driven email automation service that empowers B2C businesses to create a personalized journey based on the behavior and feedback of the subscriber. This provides a personalized, targeted email based on what they want to hear about and purchase.Sendlane offers the same set of features for all levels and gives you a full all-in-one marketing automation tool that can scale with your businesses needs.
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