Marketing Automation Insider

ACTITO vs Customer.io

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

ACTITO

Who is this software for?

Actito is ideal for small businesses

Pros

  • Customized platforms for different verticals
  • Available in English, French and Dutch

Cons

  • Limited integrations
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2000
Visit ACTITO's website

Alternatives

About ACTITO

Actito is a brand of Citobi s.a., founded in 2000. Actito has offices in Belgium and France and serves customers worldwide. Actito's team includes more than 40 marketing professionals with a strong experience in data-centric marketing.

Try ACTITO
Customer.io

Who is this software for?

Customer.io is ideal for web and mobile app businesses

Pros

  • Free tier for less than 200 contacts
  • Segment based on user data from web or mobile app

Cons

  • Limited number of integrations
  • Requires engineering resources to get the data you need
Learn more

Screenshots

Pricing

For 2.5k contacts
$150 / month
For 10k contacts
$150 / month
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$750 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2012
Visit Customer.io's website

Alternatives

About Customer.io

Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.

Try Customer.io