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If you’re thinking of using ActiveCampaign, you might be wondering how much it will cost. We’ve broken down ActiveCampaign’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is ActiveCampaign?

ActiveCampaign is a marketing automation platform that helps companies manage contacts, sales and marketing in one place. It provides features such as email & SMS marketing, forms, landing pages, automation, reporting and integrations.

ActiveCampaign is designed to help companies improve communication and interaction with their customers, optimise sales processes and grow their business.

Read a review of ActiveCampaign by our experts and real users.

ActiveCampaign review

ActiveCampaign plans

Play

ActiveCampaign has four plans: Starter (from $15/mo), Plus (from $49/mo), Pro (from $79/mo), Enterprise (from $145/mo). The entry-level Starter plan includes features like email marketing, marketing automation, and 900+ integrations. Higher plans add a CRM, lead scoring, and Active Intelligence (AI-powered features).

  • 14-day free trial
  • No setup fee

Starter

$15/mo

Starts from $15 per month.

Start a trial

Plus

$49/mo

Starts from $49 per month.

Start a trial

Pro

$79/mo

Starts from $79 per month.

Start a trial

Enterprise

$145/mo

Starts from $145 per month.

Start a trial

ActiveCampaign costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Starter Plus Pro Enterprise
1,000 $15$49$79$145
2,500 $24$79$127$232
10,000 $68$209$339$599

ActiveCampaign features by plan

ActiveCampaignStarter

For solopreneurs and new businesses

  • Email marketing
  • Marketing automation (unlimited)
  • 900+ integrations
  • Email and chat support
  • Signup forms and landing pages
  • Website tracking
  • Basic reporting and analytics
Start a trial

ActiveCampaignPlus

For growing businesses

  • All Starter features
  • CRM with sales automation
  • Lead scoring
  • SMS marketing
  • Contact and lead scoring
  • Custom reporting
  • Deals and pipeline management
  • Conversations (unified inbox)
  • Custom branding
Start a trial

ActiveCampaignPro

For advanced marketing teams

  • All Plus features
  • Site messaging (on-site messages)
  • Attribution reporting
  • Predictive sending (Active Intelligence)
  • Predictive content (Active Intelligence)
  • Win probability (Active Intelligence)
  • Split automations
  • Conditional content
  • Advanced reporting
  • Custom domain
  • FREE 1-on-1 training (3 sessions)
Start a trial

ActiveCampaignEnterprise

For large organizations with advanced needs

  • All Pro features
  • Custom mailserver domain
  • Unlimited email testing
  • Social data enrichment
  • Custom reporting
  • HIPAA support available
  • Single Sign-On (SSO)
  • Unlimited 1-on-1 training
  • Dedicated account rep
  • Free design services
  • Custom onboarding
Start a trial

ActiveCampaign discounts

The cost of ActiveCampaign services is very competitive with other marketing automation systems. They offer 2 types of discounts:

  • 20% discount for non-profits
  • up to a 22% discount on a yearly plan

FAQ

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Is ActiveCampaign worth it?

ActiveCampaign offers several pricing plans for businesses of different sizes and needs, with prices ranging from to per month. Their pricing model is a combination of the size of your contact list and the features you want to get.

ActiveCampaign can be as straightforward or as advanced as you need, with a wide range of features and award winning support available. You can try it out for 14 days the trial version is free and no credit card is required.