Marketing Automation Insider

Adobe Marketing Cloud vs BaseCRM

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Adobe Marketing Cloud

Who is this software for?

Adobe Marketing Cloud is a suite of products including Experience Manager, Adobe Campaign, Adobe Target & Marketo Engage. It is primarily used by large enterprises with complex attribution requirements.

Pros

  • Centralized team collaboration
  • Adobe Analytics

Cons

  • Lack of cross program integration
  • No API
  • Costlier
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
1982
Visit Adobe Marketing Cloud's website

Alternatives

About Adobe Marketing Cloud

Adobe Marketing Cloud is a comprehensive enterprise marketing solution which offer analytics, social media management, content management solution, a/b testing, data management platform, TV platform, media optimizer and marketing automation solutions. With Adobe marketing cloud, you can incorporate all or one to fill any gaps in your marketing toolbox.

Try Adobe Marketing Cloud
BaseCRM

Who is this software for?

BaseCRM is ideal for small businesses

Pros

  • Free 14 day trial
  • Easy to use simple interface
  • Quick to implement with limited setup required

Cons

  • Limited automation capabilities
  • Multiple emails for contacts can cause issues
  • Lack of project management features
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$125 / user
Starting price
$25 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2004
Visit BaseCRM's website

Alternatives

About BaseCRM

Frustrated by our own experience with CRM, we founded Base in 2009 based on a strong internal belief that businesses deserve better, smarter software. We've come a long way since then, helping thousands of businesses grow and raising $23 million from RRE Ventures, Index Ventures, The Social+Capital Partnership, OCA Ventures, I2A and several angels.

Try BaseCRM