Marketing Automation Insider

Adobe Marketing Cloud vs Sendlane

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Adobe Marketing Cloud

Who is this software for?

Adobe Marketing Cloud is a suite of products including Experience Manager, Adobe Campaign, Adobe Target & Marketo Engage. It is primarily used by large enterprises with complex attribution requirements.

Pros

  • Centralized team collaboration
  • Adobe Analytics

Cons

  • Lack of cross program integration
  • No API
  • Costlier
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
1982
Visit Adobe Marketing Cloud's website

Alternatives

About Adobe Marketing Cloud

Adobe Marketing Cloud is a comprehensive enterprise marketing solution which offer analytics, social media management, content management solution, a/b testing, data management platform, TV platform, media optimizer and marketing automation solutions. With Adobe marketing cloud, you can incorporate all or one to fill any gaps in your marketing toolbox.

Try Adobe Marketing Cloud
Sendlane

Who is this software for?

Sendlane is ideal for digital marketers, eCommerce owners, SaaS, and Agencies. Ideal for all small startups to large enterprise.

Pros

  • Advanced automation and segmentation
  • Email retargeting and ROI tracking
  • Affiliate Marketing Friendly

Cons

  • No Free Plan (Only 14 day trial)
  • Newer to market
  • No SMS
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$49 / month
Starting price
$25 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2013
Visit Sendlane's website

Alternatives

About Sendlane

Sendlane is an intelligence-driven email automation service that empowers B2C businesses to create a personalized journey based on the behavior and feedback of the subscriber. This provides a personalized, targeted email based on what they want to hear about and purchase.Sendlane offers the same set of features for all levels and gives you a full all-in-one marketing automation tool that can scale with your businesses needs.

Try Sendlane