BaseCRM vs iContact
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
BaseCRM is ideal for small businesses
Pros
- Free 14 day trial
- Easy to use simple interface
- Quick to implement with limited setup required
Cons
- Limited automation capabilities
- Multiple emails for contacts can cause issues
- Lack of project management features
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About BaseCRM
Frustrated by our own experience with CRM, we founded Base in 2009 based on a strong internal belief that businesses deserve better, smarter software. We've come a long way since then, helping thousands of businesses grow and raising $23 million from RRE Ventures, Index Ventures, The Social+Capital Partnership, OCA Ventures, I2A and several angels.
Who is this software for?
iContact is ideal for freelancers and small to mid sized businesses
Pros
- Offers live chat support Monday - Friday
- 20% Discount for nonprofit organizations
- Integrations with social media platforms
Cons
- Missing some fundamental features like importing contacts from Gmail
- Limitations on segments
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About iContact
Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.
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