Braze vs ClickFunnels
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Braze is suitable for companies that want to improve their customer engagement and retention through personalized and automated communication.
Pros
- In-depth campaign reporting
- Easy to build email campaigns
- Good range of integrations
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Braze
Braze is a customer engagement platform that enables businesses to communicate with their customers through a variety of channels including email, push notifications, in-app messaging, and web push notifications. The platform offers a wide range of features such as automation, personalization, and real-time reporting. Braze allows businesses to create targeted and personalized campaigns based on customer behavior and purchase history, with the ability to segment users and automate workflows.
Who is this software for?
Clickfunnels is ideal for coaches, consultants, educators and businesses offering online courses.
Pros
- All-in-one platform for building sales funnels
- Split testing is comprehensive
- Active in-person and online user community
Cons
- Expensive starting price
- The platform has a lot of bugs
- The ClickFunnels brand is polarising for some
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About ClickFunnels
ClickFunnels is a powerful sales funnel building tool that allows you to create high-converting funnels for your business. With its user-friendly interface and drag-and-drop editor, you can easily create and customize professional-looking landing pages, opt-in forms, checkout pages, and more. Additionally, ClickFunnels includes features such as A/B testing, email integration, and analytics to help you optimize your funnels and increase conversions. Whether you're an entrepreneur, small business owner, or affiliate marketer, ClickFunnels can help you take your online sales to the next level.
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