Braze vs Intercom
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Braze is suitable for companies that want to improve their customer engagement and retention through personalized and automated communication.
Pros
- In-depth campaign reporting
- Easy to build email campaigns
- Good range of integrations
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Braze
Braze is a customer engagement platform that enables businesses to communicate with their customers through a variety of channels including email, push notifications, in-app messaging, and web push notifications. The platform offers a wide range of features such as automation, personalization, and real-time reporting. Braze allows businesses to create targeted and personalized campaigns based on customer behavior and purchase history, with the ability to segment users and automate workflows.
Who is this software for?
Intercom is ideal for software & SaaS businesses looking to manage marketing and customer success messaging in one tool.
Pros
- Great for software companies needing to manage users
- Easy to create in-app product tours and chat messages
- Easy to send custom events via the Intercom SDK
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Intercom
Intercom is a customer communication platform that allows businesses to communicate with their customers through a variety of channels, including email, in-app messaging, and live chat. It offers a range of features, including automated messaging, lead generation, and customer segmentation, making it a versatile tool for customer engagement. Additionally, Intercom's messaging capabilities can also be integrated with other tools such as Salesforce, Zendesk, and Slack, making it a powerful addition to a company's overall customer communication strategy. Intercom is an effective tool for businesses looking to improve their customer communication and engagement.
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