Marketing Automation Insider is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links. Of course, this won't increase the cost of your subscription.

Our thoughts on Brevo

Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email marketing, SMS campaigns, marketing automation, CRM, and transactional messaging. Unlike most competitors that price based on contacts, Brevo prices based on email volume — meaning you can store unlimited contacts on every plan.


Try Brevo for free

Brevo Review Summary

  • Brevo offers a compelling all-in-one platform at competitive pricing, especially for businesses that need transactional email alongside marketing

  • The built-in CRM, sales pipeline, and multichannel capabilities (email, SMS, WhatsApp, chat) make it a strong choice for growing businesses

  • Its pricing model based on emails sent (not contacts) is unique and can be very cost-effective

Brevo is best for:
Brevo is ideal for businesses looking for an all-in-one platform combining email marketing, SMS, CRM, and transactional messaging with competitive pricing based on email volume rather than contacts.

Brevo’s Screenshots

Brevo’s Pricing

Brevo offers five plans: Free ($0), Starter (from $9/month), Business (from $18/month), Professional ($449/month), and Enterprise (custom). The Free plan allows 300 emails/day with unlimited contacts. Pricing scales based on monthly email volume — the Starter plan ranges from $9/month for 5,000 emails to $55/month for 100,000 emails. All plans include the Aura AI assistant.

Free

from

$0 /mo

Unlimited free trial
  • 300 emails/day
  • Email campaigns
  • Email template library
  • Drag & drop editor
  • SMS & WhatsApp campaigns
  • Transactional email
  • Marketing automation (2,000 contacts)
Start a trial

Starter

from

$9 /mo

  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
Start a trial

Business

from

$18 /mo

  • Marketing automation
  • A/B testing
  • Advanced statistics
  • Multi-user access (add-on)
  • Send time optimization
  • Phone support
Start a trial

Enterprise

from

Custom

  • Unlimited contacts
  • Sub-account management
  • Advanced integrations
  • Dedicated account manager
  • Tailored onboarding
  • Flexible contract
  • Personalized support
  • Enterprise-grade security
Talk to Sales

To find out which plan is right for you, check out our full Brevo pricing breakdown.

Brevo pricing

Brevo’s Pros and Cons

Brevo is a solid choice if you need multichannel marketing with a built-in CRM and sales tools, all at a competitive price point.

Pros

  • Pricing based on emails sent, not contacts stored
  • Built-in CRM and sales pipeline
  • Multichannel marketing (email, SMS, WhatsApp, chat)

Cons

  • Free plan limited to 300 emails/day
  • Advanced analytics only on Professional plan
  • Phone support requires Professional plan or higher

Brevo’s Features Overview

Brevo goes beyond basic email marketing with a full suite of tools including CRM, sales automation, live chat, and transactional messaging. The platform has evolved significantly since its Sendinblue days.

  • Email and SMS marketing
  • Marketing automation
  • Built-in CRM with sales pipeline
  • Transactional email and SMS
  • Live chat and chatbot
  • WhatsApp campaigns
general
  • Outlook integration
  • Gmail integration
  • Salesforce integration
  • Zapier integration

Brevo User Reviews

Overall rating

4.5 of 5

Ease of use
4.5
Value for money
4.5
Form templates
4.5
Customer support
4.5

Our verdict on Brevo

Our verdict is that Brevo is a strong all-in-one marketing platform, particularly for businesses that want email marketing, CRM, and transactional messaging under one roof. Its unique pricing model based on email volume rather than contacts makes it especially cost-effective for businesses with large contact lists but moderate sending frequency.

Brevo
4.5
Try for free