Bronto vs iContact
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Bronto is ideal for Large Enterprises, Mid Size Business
Pros
- Gather deep customer insights
- Highly targeted messages
- Extensive options for A/B testing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Bronto
Bronto is a leading commerce marketing automation platform solution targeting mid-market and enterprise internet retailers. Bronto allows you to create a complete profile of you customer including their shopping and purchasing behavior, demographic data and order data. With these insights, you can craft the perfect message for you marketing campaign to resonate with your customers. Bronto analytics also automatically calculate the performance of your marketing campaigns allowing you to easily measure and optimize for the best ROI.
Who is this software for?
iContact is ideal for freelancers and small to mid sized businesses
Pros
- Offers live chat support Monday - Friday
- 20% Discount for nonprofit organizations
- Integrations with social media platforms
Cons
- Missing some fundamental features like importing contacts from Gmail
- Limitations on segments
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About iContact
Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.
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