Bronto vs Insightly
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Bronto is ideal for Large Enterprises, Mid Size Business
Pros
- Gather deep customer insights
- Highly targeted messages
- Extensive options for A/B testing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Bronto
Bronto is a leading commerce marketing automation platform solution targeting mid-market and enterprise internet retailers. Bronto allows you to create a complete profile of you customer including their shopping and purchasing behavior, demographic data and order data. With these insights, you can craft the perfect message for you marketing campaign to resonate with your customers. Bronto analytics also automatically calculate the performance of your marketing campaigns allowing you to easily measure and optimize for the best ROI.
Who is this software for?
Insightly is ideal for freelancers, small businesses and nonprofits
Pros
- Free tier for up to two users
- Discounts for nonprofit organizations
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Insightly
Insightly was developed specifically to fit the needs of small businesses, which the company defines as those having between one and 200 employees. Although Insightly may be used by organizations in any industry, the platform is especially useful for service businesses. The company's current roster of clients includes organizations in the business services, consulting, education, entertainment, media, financial services, food services, grocery, insurance, manufacturing, nonprofit, retail, real estate, security, technology, and travel industries. While Insightly is designed to be used by every member on an organization's team, it is especially useful for those working in sales and marketing departments.
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