CapsuleCRM vs Wishpond

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

CapsuleCRM is ideal for freelancers, non profit organisations and small businesses

Pros

  • They offer a free pricing tier for up to 250 contacts
  • Simple and easy to use interface
  • Affordable pricing structure

Cons

  • Limited functionality
  • Limited customizations for workflows

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
£12 / month
Starting price
£12 /month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Denmark
Founded in
2009

Alternatives

About CapsuleCRM

Capsule was launched in 2009 following the founder's frustration with existing CRM's that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimising user input. We built Capsule to deliver on these values and today Capsule is used by thousands of businesses of all sizes all over the world. We're based in Manchester, United Kingdom, a city with a creative heart that was founded on science and industry and the birthplace of the modern computer.

Who is this software for?

Wishpond is ideal for small to mid sized businesses

Pros

  • Easy to use platform
  • Designed for marketers
  • Complete platform including landing page tools, lead activity tracking, popup and marketing automation

Cons

  • Drag and drop interface not as responsive as you would expect
  • Hard to customize templates to closely resemble your own brand

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$129 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Canada
Founded in
2004

Alternatives

About Wishpond

Wishpond is the world's easiest marketing platform for generating, managing and nurturing leads. Wishpond's mission is to make it easy for marketers to grow their business. Wishpond's marketing platform includes tools for landing pages, social promotions, website popups, online forms, lead activity tracking, lead management, lead intelligence, marketing automation, email marketing, retargeting ads and marketing analytics. And with native integrations with leading sales, payment, analytics and collaboration apps, Wishpond is the complete platform for marketers.