ClickFunnels vs Iterable
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Clickfunnels is ideal for coaches, consultants, educators and businesses offering online courses.
Pros
- All-in-one platform for building sales funnels
- Split testing is comprehensive
- Active in-person and online user community
Cons
- Expensive starting price
- The platform has a lot of bugs
- The ClickFunnels brand is polarising for some
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About ClickFunnels
ClickFunnels is a powerful sales funnel building tool that allows you to create high-converting funnels for your business. With its user-friendly interface and drag-and-drop editor, you can easily create and customize professional-looking landing pages, opt-in forms, checkout pages, and more. Additionally, ClickFunnels includes features such as A/B testing, email integration, and analytics to help you optimize your funnels and increase conversions. Whether you're an entrepreneur, small business owner, or affiliate marketer, ClickFunnels can help you take your online sales to the next level.
Who is this software for?
Iterable is a cross-channel marketing automation platform that helps businesses to create, optimize and automate personalized campaigns across email, SMS, push, in-app and web notifications.
Pros
Cons
- Expensive (and doesn't disclose their pricing)
- Can take a very long time to setup and integrate
- The UI can be confusing and disorganized
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Iterable
Iterable is a cross-channel marketing automation platform that enables businesses to create, execute, and optimize campaigns across all channels. The platform offers a range of features such as email, SMS, push notifications, in-app messaging, and web push notifications. Iterable allows businesses to create personalized and targeted campaigns based on customer behavior and purchase history, with the ability to segment users and automate workflows. The platform also includes a variety of pre-built templates and A/B testing capabilities to improve the performance of campaigns. Iterable also offers integrations with a variety of third-party tools, such as Salesforce, Shopify and Zendesk, and it also allows for the use of webhooks, APIs and SDKs for further customizations. Overall, Iterable is a powerful cross-channel marketing platform that allows businesses to increase customer engagement and drive conversions.
If you have found this guide useful, please share it with your colleagues
