ConvertKit vs Emma
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
ConvertKit is ideal for bloggers
Pros
- The power of Infusionsoft, but easier to use than MailChimp.
- Landing pages
- Custom white glove migration
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About ConvertKit
ConvertKit is an email marketing software designed for professional bloggers, authors, and online creators to grow and engage their audience. It offers features such as customizable email templates, automation workflows, landing pages, and forms to capture email subscribers. With ConvertKit, users can segment their audience based on interests and behaviors, send personalized emails, and track the performance of their email campaigns through detailed analytics.
Who is this software for?
Emma is ideal ofr Large Enterprises, Mid Size Business, Non Profits, Small Business
Pros
- Mobile-optimized templates
- Non profit edition
- Advanced automation
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Emma
Emma lets you send personalized messages to your customers based on your customers interactions with your company to help send relevant emails at the right time. With Emma, you can send automatically send the right email campaign to the right people depending on if they open an email or click on a certain link.Emma can help you utilize your customer data by connecting to your website, CRM and ecommerce platform to craft the perfect message.
If you have found this guide useful, please share it with your colleagues
