ConvertKit vs Privy
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
ConvertKit is ideal for bloggers
Pros
- The power of Infusionsoft, but easier to use than MailChimp.
- Landing pages
- Custom white glove migration
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About ConvertKit
ConvertKit is an email marketing software designed for professional bloggers, authors, and online creators to grow and engage their audience. It offers features such as customizable email templates, automation workflows, landing pages, and forms to capture email subscribers. With ConvertKit, users can segment their audience based on interests and behaviors, send personalized emails, and track the performance of their email campaigns through detailed analytics.
Who is this software for?
Privy is an email capture and targeted marketing platform designed for e-commerce businesses, providing features such as exit-intent popups, targeted overlays, and personalized email campaigns.
Pros
- Built specifically for Shopify businesses
- Integractive tools to drive conversions (e.g. spin to win)
- Unlimited email sends
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Privy
Privy is a marketing automation platform that helps e-commerce businesses to increase their email list and recover abandoned carts. It offers several features such as email capture forms, exit-intent technology, and targeted messaging. The platform allows businesses to create customizable email capture forms, such as pop-ups, slide-ins, and banners, that can be used to collect customer email addresses. With the exit-intent technology, businesses can recover lost sales by showing targeted offers to customers about to leave the website. Privy also includes a variety of integrations, including Shopify, WooCommerce, and BigCommerce, which enables businesses to easily connect their website and automate their marketing efforts. Privy also provides advanced features like A/B testing, analytics, and segmentation.
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