Customer.io vs Hatchbuck
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Customer.io is ideal for web and mobile app businesses
Pros
- Free tier for less than 200 contacts
- Segment based on user data from web or mobile app
Cons
- Limited number of integrations
- Requires engineering resources to get the data you need
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Customer.io
Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.
Who is this software for?
Hatchbuck is ideal for small to mid sized businesses looking for an all-in-one sales and marketing automation solution
Pros
- Affordable pricing for the range of features offered
- Marketing and CRM integration
- Unlimited users for a set rate
Cons
- No mobile app or responsive website to access data for outside sales teams
- Not as customizable depending on how your business operates
- Limited drag and drop email builder
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Hatchbuck
Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. Hatchbuck also provides marketing agencies and consultants an alternative solution for their small business clients. At Hatchbuck, we believe that small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. Our friendly, accessible support team is the reason we consistently receive top ratings for customer satisfaction.
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