Customer.io vs LeadSquared
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Customer.io is ideal for web and mobile app businesses
Pros
- Free tier for less than 200 contacts
- Segment based on user data from web or mobile app
Cons
- Limited number of integrations
- Requires engineering resources to get the data you need
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Customer.io
Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider? That's not the world that we (and hopefully you) want to live in. Let us help you grow happy customers. With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.
Who is this software for?
LeadSquared is ideal for drip marketing campaigns
Pros
- Simple and easy to use solution
Cons
- No clear email and landing pages limit on their pricing page
- Limited information available on their app
- Limited customization and flexibility for advanced users
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About LeadSquared
It was summer of 2012 when the LeadSquared story started. Before writing the first line of software we spent 15 months working with dozens of B2C and B2B businesses to build their marketing and lead generation engines. We generated tens of thousands of leads for our clients running several hundred marketing campaigns through inbound and outbound channels.
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