Emma vs Hatchbuck
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Emma is ideal ofr Large Enterprises, Mid Size Business, Non Profits, Small Business
Pros
- Mobile-optimized templates
- Non profit edition
- Advanced automation
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Emma
Emma lets you send personalized messages to your customers based on your customers interactions with your company to help send relevant emails at the right time. With Emma, you can send automatically send the right email campaign to the right people depending on if they open an email or click on a certain link.Emma can help you utilize your customer data by connecting to your website, CRM and ecommerce platform to craft the perfect message.
Who is this software for?
Hatchbuck is ideal for small to mid sized businesses looking for an all-in-one sales and marketing automation solution
Pros
- Affordable pricing for the range of features offered
- Marketing and CRM integration
- Unlimited users for a set rate
Cons
- No mobile app or responsive website to access data for outside sales teams
- Not as customizable depending on how your business operates
- Limited drag and drop email builder
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Hatchbuck
Hatchbuck is sales and marketing software for small business that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. Hatchbuck also provides marketing agencies and consultants an alternative solution for their small business clients. At Hatchbuck, we believe that small businesses deserve easy to use, affordable sales and marketing software to cultivate their growth. Our friendly, accessible support team is the reason we consistently receive top ratings for customer satisfaction.
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