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If you’re thinking of using Hubspot, you might be wondering how much it will cost. We’ve broken down Hubspot’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Hubspot?

Hubspot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot’s platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.

Read a review of Hubspot by our experts and real users.

Hubspot review

Hubspot plans

Hubspot has 4 plans: Free (from $0/mo), Starter (from $15/mo), Professional (from $800/mo), Enterprise (from $3600/mo).

Free

$0/mo

For a team of up to 2 users.

Starts from $0 per month.

Start a trial

Starter

$15/mo

Starts from $15 per month.

Start a trial

Professional

$800/mo

Starts from $800 per month.

Start a trial

Enterprise

$3600/mo

Starts from $3600 per month.

Start a trial

Hubspot costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Free Starter Professional Enterprise
1,000 Custom $15 Custom Custom
2,000 $0 Custom $800 Custom
10,000 Custom Custom Custom $3600

Hubspot features by plan

HubSpotFree

Free tools to get started

  • Forms
  • Email marketing
  • Landing pages
  • Live chat
  • Contact management
  • Reporting dashboard
  • 300 HubSpot Credits
Start a trial

HubSpotStarter

Essential marketing, sales, service, content, and data management software

  • Everything in Free with increased limits
  • Remove HubSpot branding
  • Email marketing
  • Ads
  • Forms
  • Simple marketing automation
  • Content Management Tools
  • 1,000 HubSpot Credits
Start a trial

HubSpotProfessional

For marketing teams who want to run omnichannel campaigns, automate, and accelerate growth

  • Everything in Starter
  • Social media
  • Advanced personalization
  • Custom reporting
  • Dynamic personalization
  • A/B testing
  • Campaign management
  • 5,000 HubSpot Credits
  • Includes 3 Core Seats
Start a trial

HubSpotEnterprise

For marketing organizations seeking power, flexibility, and governance

  • Everything in Professional
  • Organize teams
  • Custom objects
  • Customer journey analytics
  • Multi-touch revenue attribution
  • Behavioral targets
  • Predictive lead scoring
  • Adaptive testing
  • Journey automation
  • 5,000 HubSpot Credits
  • Includes 5 Core Seats
Start a trial

Hubspot discounts

HubSpot offers a 14-day free trial for new users, allowing them to explore the platform and its features before committing to a subscription. Additionally, they offer a 20% discount for annual billing, making it a cost-effective choice for long-term users.

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Is Hubspot worth it?

Hubspot is a comprehensive marketing automation platform that provides a wide range of features and tools to help businesses of all sizes streamline their marketing efforts. With its advanced automation workflows, CRM capabilities, and customer service tools, HubSpot is a powerful tool for boosting ROI and improving customer engagement. Its flexible pricing plans and discounts make it an affordable and worthwhile investment for businesses looking to enhance their marketing strategies.