iContact vs Ortto

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

iContact is ideal for freelancers and small to mid sized businesses

Pros

  • Offers live chat support Monday - Friday
  • 20% Discount for nonprofit organizations
  • Integrations with social media platforms

Cons

  • Missing some fundamental features like importing contacts from Gmail
  • Limitations on segments

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2003

Alternatives

About iContact

Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.

Who is this software for?

Autopilot is ideal for small and large businesses

Pros

  • Easy to use marketing automation solution
  • 30 day free trial of the product
  • Affordable pricing

Cons

  • Customization of templates is difficult
  • Speed of the cloud based platform

Screenshots

Pricing

For 2.5k contacts
$41 / month
For 10k contacts
$125 / month
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$40 / month
Starting price
$20 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Australia
Founded in
2012

Alternatives

About Ortto

Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.