iContact vs SugarCRM
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
iContact is ideal for freelancers and small to mid sized businesses
Pros
- Offers live chat support Monday - Friday
- 20% Discount for nonprofit organizations
- Integrations with social media platforms
Cons
- Missing some fundamental features like importing contacts from Gmail
- Limitations on segments
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About iContact
Since 2003, iContact have provided small to mid sized businesses a practical and user friendly solution to email marketing and marketing automation. With scalable solutions that grow with your business iContact is well suited for high-volume senders, marketers and businesses starting out with email marketing. The iContact platform is a full suite of marketing automation features including email marketing, landing page builder, social media management, analytics, reporting and more.
Who is this software for?
SugarCRM is ideal for freelancers, small to mid sized businesses, large enterprises, non profit organisations and public administrations
Pros
- Ability to quickly scale to suit any sized business
- Ability to self host and keep data on your own servers
- Ability to customize the platform to suit any business
Cons
- Limited functionality of reporting dashboard makes creating custom reports time consuming
- Minimum 1 year commitment required
- Customizing it to suit your needs can be time consuming and expensive
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About SugarCRM
While the company's brand of "Commercial Open Source" sounds a bit like an oxymoron, SugarCRM's business model pursues a symbiotic relationship between maintaining a viable company and delivering customer benefits attributable to open source software solutions. SugarCRM has a two-tiered business model the company gives away the basic open source customer relationship management software application, and sells four progressively richer commercial versions which include proprietary code and more advanced feature sets such as integration to Microsoft Outlook, support for MS SQL or Oracle databases, disconnected mobile support, customer self service, reporting and system integration capabilities for companies wanting to achieve full CRM software potential.
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
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