Insightly vs Ortto
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Insightly is ideal for freelancers, small businesses and nonprofits
Pros
- Free tier for up to two users
- Discounts for nonprofit organizations
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Insightly
Insightly was developed specifically to fit the needs of small businesses, which the company defines as those having between one and 200 employees. Although Insightly may be used by organizations in any industry, the platform is especially useful for service businesses. The company's current roster of clients includes organizations in the business services, consulting, education, entertainment, media, financial services, food services, grocery, insurance, manufacturing, nonprofit, retail, real estate, security, technology, and travel industries. While Insightly is designed to be used by every member on an organization's team, it is especially useful for those working in sales and marketing departments.
Who is this software for?
Autopilot is ideal for small and large businesses
Pros
- Easy to use marketing automation solution
- 30 day free trial of the product
- Affordable pricing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ortto
Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.
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