Insightly vs Salesfusion

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Insightly is ideal for freelancers, small businesses and nonprofits

Pros

  • Free tier for up to two users
  • Discounts for nonprofit organizations

Cons

  • Limited search functionality makes it difficult to find specific contacts

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
Contact sales
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2012

Alternatives

About Insightly

Insightly was developed specifically to fit the needs of small businesses, which the company defines as those having between one and 200 employees. Although Insightly may be used by organizations in any industry, the platform is especially useful for service businesses. The company's current roster of clients includes organizations in the business services, consulting, education, entertainment, media, financial services, food services, grocery, insurance, manufacturing, nonprofit, retail, real estate, security, technology, and travel industries. While Insightly is designed to be used by every member on an organization's team, it is especially useful for those working in sales and marketing departments.

Who is this software for?

Salesfusion is ideal for marketers looking for a simple easy to use email marketing solution

Pros

  • Easy to use email builder
  • Simple pricing structure based on contacts

Cons

  • Cannot use dynamic fields in text only email builder
  • Limited reporting, difficult to track link clicks or downloads unless

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$500 / month
Starting price
$500 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
US & UK
Founded in
1998

Alternatives

About Salesfusion

Salesfusion provides an easy to use marketing automation platform that allows sales and marketing teams to be successful. Helping small and mid-sized businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships, Salesfusion stands out with its sophisticated functionality yet simple approach.