Insightly vs Sendlane
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Insightly is ideal for freelancers, small businesses and nonprofits
Pros
- Free tier for up to two users
- Discounts for nonprofit organizations
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Insightly
Insightly was developed specifically to fit the needs of small businesses, which the company defines as those having between one and 200 employees. Although Insightly may be used by organizations in any industry, the platform is especially useful for service businesses. The company's current roster of clients includes organizations in the business services, consulting, education, entertainment, media, financial services, food services, grocery, insurance, manufacturing, nonprofit, retail, real estate, security, technology, and travel industries. While Insightly is designed to be used by every member on an organization's team, it is especially useful for those working in sales and marketing departments.
Who is this software for?
Sendlane is ideal for digital marketers, eCommerce owners, SaaS, and Agencies. Ideal for all small startups to large enterprise.
Pros
- Advanced automation and segmentation
- Email retargeting and ROI tracking
- Affiliate Marketing Friendly
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Sendlane
Sendlane is an intelligence-driven email automation service that empowers B2C businesses to create a personalized journey based on the behavior and feedback of the subscriber. This provides a personalized, targeted email based on what they want to hear about and purchase.Sendlane offers the same set of features for all levels and gives you a full all-in-one marketing automation tool that can scale with your businesses needs.
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