Intercom vs Brevo

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Intercom is ideal for software & SaaS businesses looking to manage marketing and customer success messaging in one tool.

Pros

  • Great for software companies needing to manage users
  • Easy to create in-app product tours and chat messages
  • Easy to send custom events via the Intercom SDK

Cons

  • Pricing increases exponentially
  • It can easily become cumbersome and unmanageable

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
$49 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Dublin, Ireland
Founded in
2011

Alternatives

About Intercom

Intercom is a customer communication platform that allows businesses to communicate with their customers through a variety of channels, including email, in-app messaging, and live chat. It offers a range of features, including automated messaging, lead generation, and customer segmentation, making it a versatile tool for customer engagement. Additionally, Intercom's messaging capabilities can also be integrated with other tools such as Salesforce, Zendesk, and Slack, making it a powerful addition to a company's overall customer communication strategy. Intercom is an effective tool for businesses looking to improve their customer communication and engagement.

Who is this software for?

Brevo is ideal for businesses looking to centralize transactional email with their marketing emails.

Pros

  • Send up to 9,000 emails/month for free
  • Transactional emails/tracking
  • Responsive design templates

Cons

  • Few third party integrations
  • The platform UX is a little dated
  • Reporting is limited to basic email statistics

Screenshots

Pricing

For 2.5k contacts
$65 / month
For 10k contacts
$65 / month
For 25k contacts
$40 / month
For 100k contacts
$124 / month
Full feature pricing
Contact sales
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Paris, France
Founded in
2012

Alternatives

About Brevo

Brevo is a marketing automation and transactional email service provider. Brevo allows you to leverage email and SMS messages to engage with your audience.With Brevo you can easily create engaging emails with their drag and drop designer and selection of mobile-friendly templates. Send out your perfectly crafted emails to the right people with the campaign builder and maximize your ROI with their insighful reporting. Brevo has simple pricing structure based on the number of emails you send out and offer a dedicated IP service for those concerned with delivery rates.