Keap vs Ontraport
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Keap (formerly Infusionsoft) is ideal for high-value lead generation businesses, such as real estate and coaching companies, looking for a marketing automation platform.
Pros
- Powerful all in one marketing automation solution
Cons
- No real time interface with USPS for providing accurate shipping costs to customers
- Steep learning curve
- Required to purchase a kickstart package starting from $1,000
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Keap
If you wish to know what does Keap (formerly Infusionsoft) do, here are the details: Keap (formerly Infusionsoft) is an all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Keap (formerly Infusionsoft) to get organized, save time and grow sales. Keap (formerly Infusionsoft) is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that's on the go, Keap (formerly Infusionsoft) can help. Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Keap (formerly Infusionsoft), you can enrich leads, scale personal relationships with customers, and so much more. Keap (formerly Infusionsoft) allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.
Who is this software for?
Ontraport is ideal for coaches, teachers and other information product-based businesses looking for an all-in-one sales and marketing platform.
Pros
- Huge range of features including built-in Wordpress membership functionality, affiliate program & more.
- Scalable, unified system allows measurable results for business growth
Cons
- Currently, no invoicing/quotes, true shopping cart with inventory monitoring or multi-currency capability without a shopping cart integration.
- Less integrations than competitors, but API helpers like Zapier and Apiant make most things possible.
- Live Support isn't 24 hours yet.
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ontraport
Landon Ray founded ONTRAPORT in 2006 in Santa Barbara, California. "I was running another business and ran into the problems that all entrepreneurs do, and I couldn't believe there wasn't a slick solution to solve them," Ray said of the founding. ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages, lead tracking, which includes collecting customer data and behavior, traditional marketing approaches, such as e-mail, SMS, social media, and direct mail, managing online payments, including automated billing, and workflow automation, such as for recruiting. Forbes named ONTRAPORT no. 71 on its list of "America's Most Promising Companies. "ONTRAPORT was no. 102 in the Inc. 500 list. The company also placed no. 10 on Inc.'s "Top 100 Software Companies" and no. 26 on its "Top 100 California Companies.". ONTRAPORT has clients all over the globe.
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