Marketing Automation Insider

Klaviyo vs Act-On

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Klaviyo

Who is this software for?

Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.

Pros

  • Built specifically for eCommerce businesses
  • High-quality email templates
  • Benchmark your performance against similar eCommerce businesses.

Cons

  • Automation flow editor is a bit basic
  • Limited eCommerce content blocks for email campaigns
Learn more

Screenshots

Pricing

For 2.5k contacts
$60 / month
For 10k contacts
$150 / month
For 25k contacts
$400 / month
For 100k contacts
$1200 / month
Full feature pricing
$75 / month
Starting price
Free
Setup fee
None
Starting # of users
1 User
Cost per extra user
No
Refund policy
No refunds
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
Boston, United States
Founded in
2012
Visit Klaviyo's website

Alternatives

ActiveCampaign

ActiveCampaign

Klaviyo VS. ActiveCampaign

HubSpot

HubSpot

Klaviyo VS. HubSpot

Mailchimp

Mailchimp

Klaviyo VS. Mailchimp

About Klaviyo

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Try Klaviyo
Act-On

Who is this software for?

Act On is ideal for freelancers and small to large sized businesses

Pros

  • Easy to create email templates
  • Full feature solution

Cons

  • Limited customization of the reporting dashboard
  • Difficult to navigate and sort through contact lists
  • Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$2,000 / month
Starting price
$600 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2005
Visit Act-On's website

Alternatives

About Act-On

Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.

Try Act-On