Klaviyo vs Bloomreach
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.
Pros
- Built specifically for eCommerce businesses
- High-quality email templates
- Benchmark your performance against similar eCommerce businesses.
Cons
- Automation flow editor is a bit basic
- Limited eCommerce content blocks for email campaigns
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Klaviyo
Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.
Who is this software for?
Bloomreach is designed to help businesses create personalized and relevant digital experiences for their customers, increasing engagement and conversion rates.
Pros
- Detailed segmentation based on many customer attributes
- Easy to setup and integrate
- They offer an SLA (and seem to sticky to it)
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Bloomreach
Bloomreach is a digital experience platform (DXP) that helps businesses create personalized and engaging digital experiences for their customers. The platform offers a range of features such as personalization, search, and content management. Bloomreach also includes a content management system (CMS) that allows businesses to manage and optimize their website content and integrates with a variety of third-party tools such as Salesforce, Google Analytics, and Adobe Experience Cloud, making it easy for businesses to connect their existing tools.
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