Klaviyo vs Campaign monitor

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.

Pros

  • Built specifically for eCommerce businesses
  • High-quality email templates
  • Benchmark your performance against similar eCommerce businesses.

Cons

  • Automation flow editor is a bit basic
  • Limited eCommerce content blocks for email campaigns

Screenshots

Pricing

For 2.5k contacts
$60 / month
For 10k contacts
$150 / month
For 25k contacts
$400 / month
For 100k contacts
$1200 / month
Full feature pricing
$75 / month
Starting price
Free
Setup fee
None
Starting # of users
1 User
Cost per extra user
No
Refund policy
No refunds
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Boston, United States
Founded in
2012

About Klaviyo

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Who is this software for?

Campaign monitor is ideal for Designers, agencies, and companies of all shapes and sizes

Pros

  • Automated unsubcribe functionality
  • Plug-and-play journey designer
  • No setup fee

Cons

  • Basic customer support
  • Campaign transfers are complicated
  • Lack of image hosting

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
Contact sales
Starting price
$11 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
United States
Founded in
2004

Alternatives

About Campaign monitor

Campaign Monitor gives you the tools to create beautiful and engaging emails and send them out to the right people at the right time. Campaign Monitor integrates with other apps like Salesforce to provide you with the data to craft customized and personalized messages to your customers.From award winning customer service to beautiful email templates, Campaign Monitor provides a full suite of marketing automation tools.