Klaviyo vs CapsuleCRM
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.
Pros
- Built specifically for eCommerce businesses
- High-quality email templates
- Benchmark your performance against similar eCommerce businesses.
Cons
- Automation flow editor is a bit basic
- Limited eCommerce content blocks for email campaigns
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Klaviyo
Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.
Who is this software for?
CapsuleCRM is ideal for freelancers, non profit organisations and small businesses
Pros
- They offer a free pricing tier for up to 250 contacts
- Simple and easy to use interface
- Affordable pricing structure
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About CapsuleCRM
Capsule was launched in 2009 following the founder's frustration with existing CRM's that were either overly simplistic or far too complex for most businesses. We believe the value of a modern CRM lies in the ability to help businesses stay organized, know more about their customers, build strong relationships and to make the most of sales opportunities, all while minimising user input. We built Capsule to deliver on these values and today Capsule is used by thousands of businesses of all sizes all over the world. We're based in Manchester, United Kingdom, a city with a creative heart that was founded on science and industry and the birthplace of the modern computer.
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