Klaviyo vs Constant Contact
Written by Marcus Taylor - CEO
Updated 02/03/2026
5 minute read
Who is this software for?
Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.
Pros
- Built specifically for eCommerce businesses
- High-quality email templates
- Benchmark your performance against similar eCommerce businesses.
Cons
- Automation flow editor is a bit basic
- Limited eCommerce content blocks for email campaigns
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Klaviyo
Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.
Who is this software for?
Constant Contact is ideal for small to medium businesses looking for an easy-to-use email marketing platform with social media marketing, event management, and strong customer support.
Pros
- 300+ integrations including Google, Shopify, and Canva
- Award-winning live phone and chat support
- Social media marketing and event management built-in
Cons
- More expensive than competitors for large lists
- Limited automation on Lite plan
- No free plan (only a trial)
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration General Info
Alternatives
About Constant Contact
Constant Contact is an email marketing platform that makes it easy to create branded emails, manage contacts, and grow your audience. With drag-and-drop email editing, AI content recommendations, social media marketing, event management, and 300+ integrations, Constant Contact helps businesses of all sizes run effective email marketing campaigns.
If you have found this guide useful, please share it with your colleagues
