Klaviyo vs Moosend
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Klaviyo is an email marketing platform designed for e-commerce businesses, providing tools for creating targeted email campaigns, automations, and personalization.
Pros
- Built specifically for eCommerce businesses
- High-quality email templates
- Benchmark your performance against similar eCommerce businesses.
Cons
- Automation flow editor is a bit basic
- Limited eCommerce content blocks for email campaigns
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices 
Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Klaviyo
Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.
Who is this software for?
Moosend is an email marketing platform providing advanced automation and personalization tools to create targeted, effective campaigns, with easy list management and analytics.
Pros
- Competitive pricing for the range of features offered
- Offers transactional email
- Easy to use email builder
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Moosend
Moosend is an email marketing platform that allows businesses to create and send targeted and automated email campaigns to their subscribers. It offers a range of features such as automation, list management, and real-time reporting. The platform has a user-friendly interface that makes it easy for beginners to create and send emails, as well as track and analyze the performance of their campaigns. Moosend also includes a variety of templates, allowing businesses to create professional-looking emails without the need for design expertise. Additionally, the platform has integrations with a variety of third-party tools, such as Shopify and Salesforce, to further streamline the email marketing process.
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