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If you’re thinking of using Klaviyo, you might be wondering how much it will cost. We’ve broken down Klaviyo’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Klaviyo?

Klaviyo is an email marketing platform designed for e-commerce businesses, it allows businesses to create personalized email campaigns, automate email sequences, and track customer behavior.

Read a review of Klaviyo by our experts and real users.

Klaviyo review

Klaviyo plans

Klaviyo has 3 plans: Free (from $0/mo), Email (from $25/mo), Email + SMS (from $70/mo).

Free

$0/mo

Starts from $0 per month.

Start a trial

Email

$25/mo

Starts from $25 per month.

Start a trial

Email + SMS

$70/mo

Starts from $70 per month.

Start a trial

Klaviyo costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Free Email Email + SMS
250 $0 Custom Custom
1,000 Custom $25$70
5,000 Custom $100$325
10,000 Custom $150$600

Klaviyo features by plan

KlaviyoFree

Free plan

  • Up to 250 contacts
  • 500 email sends/month
  • 150 free SMS/MMS credits
  • Email support for first 60 days
  • Built-in CDP
  • 300+ integrations
Start a trial

KlaviyoEmail

Email plan

  • Everything in Free
  • Unlimited email sends
  • Email & chat support
  • A/B testing
  • Mobile push notifications
  • Advanced reporting
Start a trial

KlaviyoEmail + SMS

Email + SMS plan

  • Everything in Email
  • SMS/MMS messaging
  • Automated SMS flows
  • Smart sending
  • Two-way conversations
  • Custom SMS templates
Start a trial

Klaviyo discounts

Klaviyo offers a free plan for up to 250 contacts, allowing small businesses to access its platform and basic features at no cost. Additionally, they offer a 15% discount for annual billing, making it a cost-effective choice for long-term users.

FAQ

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Is Klaviyo worth it?

Klaviyo is a powerful marketing automation tool that provides a range of features to help businesses streamline their marketing efforts and drive revenue growth. Its advanced automation workflows, segmentation capabilities, and data analytics tools make it a valuable asset for businesses of all sizes. With its flexible pricing plans and discounts, Klaviyo is an affordable and worthwhile investment for businesses looking to enhance their marketing strategies.