LeadSquared vs Ortto
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
LeadSquared is ideal for drip marketing campaigns
Pros
- Simple and easy to use solution
Cons
- No clear email and landing pages limit on their pricing page
- Limited information available on their app
- Limited customization and flexibility for advanced users
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About LeadSquared
It was summer of 2012 when the LeadSquared story started. Before writing the first line of software we spent 15 months working with dozens of B2C and B2B businesses to build their marketing and lead generation engines. We generated tens of thousands of leads for our clients running several hundred marketing campaigns through inbound and outbound channels.
Who is this software for?
Autopilot is ideal for small and large businesses
Pros
- Easy to use marketing automation solution
- 30 day free trial of the product
- Affordable pricing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ortto
Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.
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