Marketing Automation Insider is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links. Of course, this won't increase the cost of your subscription.

Our thoughts on Mailchimp

Mailchimp is a popular marketing automation platform that allows you to create and manage email campaigns, landing pages, social media ads and more. It comes with an easy-to-use drag and drop interface, integrations with many other applications, and is packed with useful features.

Try Mailchimp for free

Mailchimp Review Summary

In summary, Mailchimp is a versatile platform best suited for small-to-medium-sized businesses looking to easily manage their email and marketing campaigns.

Mailchimp is best for:
Mailchimp is ideal for creators & small businesses with basic email marketing needs and on a tight budget.

Mailchimp’s Screenshots

Mailchimp’s Pricing

Mailchimp offers several pricing plans, including a free option for up to 2,000 contacts. Their paid plans start at $9.99 a month and go up from there depending on your needs.

Free

from

$0 /mo

Unlimited free trial
  • Email marketing
  • Landing pages
  • Basic email templates
  • Forms
  • Creative assistant
  • Basic reporting
Start a trial

Essentials

from

$13 /mo

31 day free trial
  • Everything in Free
  • All email templates
  • A/B testing
  • 24/7 email & chat support
  • Automated customer journeys
  • Custom branding
Start a trial

Standard

from

$20 /mo

31 day free trial
  • Everything in Essentials
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Behavioral targeting
  • Pre-built automation journeys
  • Predictive segmentation
Start a trial

Premium

from

$350 /mo

  • Everything in Standard
  • Advanced segmentation
  • Multivariate testing
  • Comparative reporting
  • Unlimited seats and role-based access
  • Phone & priority support
Start a trial

And as to find out which plan is right for you, check out our full Mailchimp pricing breakdown.

Mailchimp pricing

Mailchimp’s Pros and Cons

Overall, Mailchimp is a popular and powerful email marketing tool that offers many advanced features for businesses of all sizes. However, its limitations with automation and customization may not meet the needs of every user. It’s important to weigh these pros and cons when considering whether Mailchimp is the right fit for your business.

Pros

  • User-friendly interface for creating and sending campaigns
  • Advanced segmentation and targeting options
  • A/B testing and detailed analytics to improve campaigns
  • Integration with many third party apps and platforms
  • Extensive knowledge base and customer support

Cons

  • Limited automation options compared to other marketing automation tools

  • Higher cost for larger email lists or advanced features

  • Some users have reported deliverability issues with certain email clients

  • Limited customization options for templates

Mailchimp’s Features Overview

Mailchimp offers a wide range of features, including email marketing, landing pages, social media ads, postcards, automation tools, and more. Their drag-and-drop interface makes it easy to create and send email campaigns, and their automation tools allow you to personalize your messages and send them at the right time.

general marketing
  • Outlook integration
  • Gmail integration
  • Salesforce integration
  • SugarCRM integration
  • Zapier integration
  • Zapier
  • Salesforce
  • Sugar CRM

Mailchimp User Reviews

Overall rating

4 of 5

Ease of use
5
Value for money
4
Form templates
3
Customer support
4

Our verdict on Mailchimp

Overall, Mailchimp is a strong contender in the marketing automation space with its user-friendly interface, useful features, and strong integrations. While there are some drawbacks, especially for those with more advanced needs, it is a great option for small-to-medium-sized businesses looking to improve their marketing efforts.

Mailchimp
4
Try for free