Mailchimp vs Gist
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Mailchimp is ideal for creators & small businesses with basic email marketing needs and on a tight budget.
Pros
- Wide variety of templates
- Ease of use
- Affordable pricing
Cons
- Limited customization and flexibility for advanced users
- Limited email segmentation features
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Mailchimp
MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.
Who is this software for?
Gist is a customer relationship management (CRM) software that helps businesses to manage their customer interactions and communications. It's suitable for small to medium-sized companies that want to better manage their customer data and improve their sales and marketing efforts.
Pros
Cons
- Managing bulk tasks is difficult
- Live chat/messenger emails are sent from a "gistmail.com" address
- The iOS app is buggy and hard to use
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Gist
Gist is a CRM and marketing automation platform that helps businesses manage and grow their relationships with customers. Gist allows businesses to automate customer interactions, streamline sales and support processes, and track customer behavior. The platform also includes a variety of pre-built templates and A/B testing capabilities to improve the performance of campaigns. Gist offers integrations with a variety of third-party tools such as Salesforce, Shopify and Zendesk, making it easy for businesses to connect their existing tools. Additionally, Gist provides a user-friendly interface and real-time reporting and analytics features, allowing businesses to track the performance of their campaigns and make data-driven decisions.
If you have found this guide useful, please share it with your colleagues
