Marketing Automation Insider

Mailchimp vs Kajabi

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Mailchimp

Who is this software for?

Mailchimp is ideal for creators & small businesses with basic email marketing needs and on a tight budget.

Pros

  • Wide variety of templates
  • Ease of use
  • Affordable pricing

Cons

  • Limited customization and flexibility for advanced users
  • Limited email segmentation features
Learn more

Screenshots

1 of 2

Pricing

For 2.5k contacts
$39 / month
For 10k contacts
$100 / month
For 25k contacts
$260 / month
For 100k contacts
$700 / month
Full feature pricing
$10 / month
Starting price
Free
Setup fee
None
Starting # of users
Unlimited
Cost per extra user
No
Refund policy
30-day refund
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
United States
Founded in
2001
Visit Mailchimp's website

Alternatives

ActiveCampaign

ActiveCampaign

Mailchimp VS. ActiveCampaign

Klaviyo

Klaviyo

Mailchimp VS. Klaviyo

ConvertKit

ConvertKit

Mailchimp VS. ConvertKit

About Mailchimp

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

Try Mailchimp
Kajabi

Who is this software for?

Kajabi is a all-in-one platform for creating and selling online courses, membership sites, and coaching businesses. It provides tools for creating landing pages, email marketing, course creation, and more.

Pros

  • Built specifically for course creators and coaches
  • You can take payments without a third-party tool
  • Well-designed landing page and course page templates

Cons

  • Expensive starting price
  • Deliverability is lower than expected
Learn more

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$319 / month
Starting price
$119 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo
View pricing plans

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
See all features

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
See all integrations

General Info

HQ Location
California, United States
Founded in
2010
Visit Kajabi's website

Alternatives

About Kajabi

Kajabi is an all-in-one platform for creating and selling online courses, coaching and memberships. It offers a range of features such as website creation, course hosting, email marketing and checkout pages.

Try Kajabi