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Our thoughts on MailerLite

MailerLite is an email marketing platform built for simplicity and affordability. It offers everything you need to create newsletters, build landing pages, set up automations, and even create websites — all from one platform. With a generous free plan covering up to 1,000 subscribers, it’s a popular choice for small businesses, creators, and startups.


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MailerLite Review Summary

  • MailerLite stands out for its clean, intuitive interface and excellent value for money

  • The free plan is one of the most generous in the industry, making it ideal for those just starting out

  • While it lacks some advanced features found in enterprise tools, it covers all the essentials and then some

MailerLite is best for:
MailerLite is ideal for small businesses, creators, and startups looking for an affordable yet powerful email marketing platform with a generous free plan.

MailerLite’s Screenshots

MailerLite’s Pricing

MailerLite offers four plans: Free, Growing Business ($10/month), Advanced ($20/month), and Enterprise (custom). All paid plans include unlimited monthly emails. Pricing scales based on subscriber count — the Growing Business plan starts at $10/month for up to 500 subscribers and increases to $159/month for 50,000 subscribers. A 14-day free trial of premium features is available on all plans.

Free

from

$0 /mo

Unlimited free trial
  • 12,000 monthly emails
  • 1 user seat
  • Drag & drop editor
  • Email automation builder
  • Websites
  • 10 landing pages
  • Signup forms & pop-ups
Start a trial

Growing Business

from

$10 /mo

14 day free trial
  • Unlimited monthly emails
  • 3 user seats
  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Campaign auto-resend
  • Multivariate testing
  • Unlimited websites & blogs
  • Unlimited landing pages
Start a trial

Advanced

from

$20 /mo

14 day free trial
  • Unlimited monthly emails
  • Unlimited user seats
  • Smart sending
  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Enhanced automations
  • Preference center
  • AI writing assistant
Start a trial

To find out which plan is right for you, check out our full MailerLite pricing breakdown.

MailerLite pricing

MailerLite’s Pros and Cons

MailerLite is a great choice if you want an affordable, user-friendly email marketing platform without the complexity of enterprise tools.

Pros

  • Generous free plan with up to 1,000 subscribers
  • Intuitive drag-and-drop editor
  • Excellent value for money

Cons

  • Limited advanced automation compared to enterprise tools
  • Free plan includes MailerLite branding
  • No CRM functionality built-in

MailerLite’s Features Overview

MailerLite covers all the core email marketing features you’d expect, plus website building and e-commerce capabilities. The platform focuses on doing the essentials well rather than overwhelming you with complexity.

  • Drag-and-drop email editor
  • Email automation builder
  • Landing pages and websites
  • Signup forms and pop-ups
  • A/B split testing
  • Sell digital products
general
  • Gmail integration
  • Zapier integration

MailerLite User Reviews

Overall rating

4.5 of 5

Ease of use
5
Value for money
5
Form templates
4
Customer support
4.5

Our verdict on MailerLite

Our verdict is that MailerLite is one of the best value email marketing platforms on the market. It’s particularly well-suited for small businesses, bloggers, and creators who want a powerful yet simple tool without breaking the bank. The generous free plan makes it easy to get started, and the paid plans offer great value as your list grows.

MailerLite
4.5
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