Marketo vs Brevo
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Marketo is a marketing automation software designed for businesses of all sizes. It provides tools for lead management, email marketing, social media, and analytics to help businesses increase revenue and improve customer engagement. Marketo is suitable for companies that want to streamline their marketing efforts, automate repetitive tasks, and gain insights on their target audience.
Pros
- Powerful attribution modelling
- Deep integration with Salesforce
Cons
- Users often report needing external support and consultants to manage
- Expensive pricing increases exponentially
- Poor landing page and form builder
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Marketo
Marketo was founded in 2006 by B2C marketing software executives who previously helped transform marketing at Epiphany. They started Marketo with a mission to change the way marketing and sales teams collaborate throughout the revenue cycle by realigning the impact of B2B marketing automation and sales effectiveness solutions on revenue growth. Marketo provides marketing and lead management software solutions that help marketing and sales teams to collaborate at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty. Privately held and around $100 million in venture funding from venture firms including InterWest, Storm Ventures and the Mayfield Fund. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Marquee customers include BT, Cisco, Dell Boomi, Jigsaw (part of Salesforce.com), Kelly Services, McKesson, PayPal, Rackspace, Sharp and Thomson Reuters.
Who is this software for?
Brevo is ideal for businesses looking to centralize transactional email with their marketing emails.
Pros
- Send up to 9,000 emails/month for free
- Transactional emails/tracking
- Responsive design templates
Cons
- Few third party integrations
- The platform UX is a little dated
- Reporting is limited to basic email statistics
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Brevo
Brevo is a marketing automation and transactional email service provider. Brevo allows you to leverage email and SMS messages to engage with your audience.With Brevo you can easily create engaging emails with their drag and drop designer and selection of mobile-friendly templates. Send out your perfectly crafted emails to the right people with the campaign builder and maximize your ROI with their insighful reporting. Brevo has simple pricing structure based on the number of emails you send out and offer a dedicated IP service for those concerned with delivery rates.
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