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If you’re thinking of using Marketo, you might be wondering how much it will cost. We’ve broken down Marketo’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Marketo?

Marketo is a marketing automation platform designed for B2B companies that helps businesses streamline their marketing processes and improve customer engagement. It offers a range of features, including lead management, email marketing, social media marketing, and analytics.

Read a review of Marketo by our experts and real users.

Marketo review

Marketo plans

Marketo has 4 plans: Growth (from Custom), Select (from Custom), Prime (from Custom), Ultimate (from Custom).

Growth

Custom

Pricing on request.

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Select

Custom

Pricing on request.

Talk to Sales

Prime

Custom

Pricing on request.

Talk to Sales

Ultimate

Custom

Pricing on request.

Talk to Sales

Marketo costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Growth Select Prime Ultimate

Marketo features by plan

MarketoGrowth

For small teams getting started with automation

  • Email marketing
  • Lead management
  • Landing pages & forms
  • Lead scoring
  • CRM integration
  • SEO tools
  • Social marketing
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MarketoSelect

For growing marketing teams

  • Everything in Growth
  • A/B testing
  • Advanced dynamic content
  • Marketo Sales Insight
  • Calendar HD
  • Advanced reporting
Start a trial

MarketoPrime

For advanced marketing operations

  • Everything in Select
  • Content AI
  • Predictive audiences
  • Journey analytics
  • Target account management
  • Advanced BI analytics
Start a trial

MarketoUltimate

For enterprise marketing

  • Everything in Prime
  • Custom objects
  • Sandbox environments
  • Premium support
  • Advanced custom reporting
  • Dedicated infrastructure
Start a trial

Marketo discounts

Marketo offers discounts for nonprofit organizations, as well as a discount for annual billing. Additionally, they offer a 10% discount for educational institutions and government agencies.

FAQ

Is Marketo worth it?

Marketo is a comprehensive marketing automation platform that provides advanced features and tools to help businesses of all sizes improve their marketing efforts and increase revenue. Its advanced automation workflows, lead management capabilities, and analytics tools make it a valuable asset for businesses looking to enhance their marketing strategies. While it may be more expensive than other marketing automation platforms, the value it provides makes it a worthwhile investment for businesses looking to take their marketing efforts to the next level.