Moosend vs Privy

Written by Marcus Taylor - CEO
Updated 12/02/2026

5 minute read

Who is this software for?

Moosend is an email marketing platform providing advanced automation and personalization tools to create targeted, effective campaigns, with easy list management and analytics.

Pros

  • Competitive pricing for the range of features offered
  • Offers transactional email
  • Easy to use email builder

Cons

  • Lacks advanced automation features
  • A relative newcomer without much differentation

Screenshots

Pricing

For 2.5k contacts
$32 / month
For 10k contacts
$160 / month
For 25k contacts
$315 / month
For 100k contacts
$936 / month
Full feature pricing
$9 / month
Starting price
$9 / month
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
London, UK
Founded in
2011

Alternatives

About Moosend

Moosend is an email marketing platform that allows businesses to create and send targeted and automated email campaigns to their subscribers. It offers a range of features such as automation, list management, and real-time reporting. The platform has a user-friendly interface that makes it easy for beginners to create and send emails, as well as track and analyze the performance of their campaigns. Moosend also includes a variety of templates, allowing businesses to create professional-looking emails without the need for design expertise. Additionally, the platform has integrations with a variety of third-party tools, such as Shopify and Salesforce, to further streamline the email marketing process.

Who is this software for?

Privy is an email capture and targeted marketing platform designed for e-commerce businesses, providing features such as exit-intent popups, targeted overlays, and personalized email campaigns.

Pros

  • Built specifically for Shopify businesses
  • Integractive tools to drive conversions (e.g. spin to win)
  • Unlimited email sends

Cons

  • Relatively expensive compared to similar tools
  • A/B testing options are quite limited

Screenshots

Pricing

For 2.5k contacts
Contact sales
For 10k contacts
Contact sales
For 25k contacts
Contact sales
For 100k contacts
Contact sales
Full feature pricing
$45 / month
Starting price
Free
Setup fee
Starting # of users
Cost per extra user
Refund policy
Free demo

Ratings

Overall rating
Ease of use
Value for money
Form templates
Customer support

Features

Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM

Integrations

Outlook integration
Gmail integration
Salesforce integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration

General Info

HQ Location
Boston, United States
Founded in
2011

Alternatives

About Privy

Privy is a marketing automation platform that helps e-commerce businesses to increase their email list and recover abandoned carts. It offers several features such as email capture forms, exit-intent technology, and targeted messaging. The platform allows businesses to create customizable email capture forms, such as pop-ups, slide-ins, and banners, that can be used to collect customer email addresses. With the exit-intent technology, businesses can recover lost sales by showing targeted offers to customers about to leave the website. Privy also includes a variety of integrations, including Shopify, WooCommerce, and BigCommerce, which enables businesses to easily connect their website and automate their marketing efforts. Privy also provides advanced features like A/B testing, analytics, and segmentation.