Oracle Eloqua vs Brevo
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Eloqua is ideal for large enterprises looking for a powerful marketing automation solution
Pros
- Well-designed visual campaign builder
- HyperSite builder which lets users quickly build personalized microsites
- Considered one of the most powerful marketing automation solutions for enterprises
Cons
- Expensive plans start at $2,000 / month with long-term contracts
- No integration with Google Adwords
- Slow implementation time due to the the typical organizations that use Oracle Marketing Cloud
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Oracle Eloqua
Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With ELoqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content with custom data attributes based on individual customer data, such as engagement stage or persona. Create landing pages and forms, and publish content across the most relevant platforms. Along with marketing automation, Oracle Eloqua can also be used as a sales automation tool for greater lead management. Create activity profiles for website visitors, email recipients or contacts in the database, Use contact profiling and segmentation to qualify leads and get a visual summary of prospect activity that is embedded within your CRM. Define various lead nurturing paths and branches depending on customer needs. Focus conversation on the topics that are most relevant to your prospects based on their activity profiles. Send pre built email templates directly from the CRM or the web, and receive real-time website visitor alerts.
Who is this software for?
Brevo is ideal for businesses looking to centralize transactional email with their marketing emails.
Pros
- Send up to 9,000 emails/month for free
- Transactional emails/tracking
- Responsive design templates
Cons
- Few third party integrations
- The platform UX is a little dated
- Reporting is limited to basic email statistics
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Brevo
Brevo is a marketing automation and transactional email service provider. Brevo allows you to leverage email and SMS messages to engage with your audience.With Brevo you can easily create engaging emails with their drag and drop designer and selection of mobile-friendly templates. Send out your perfectly crafted emails to the right people with the campaign builder and maximize your ROI with their insighful reporting. Brevo has simple pricing structure based on the number of emails you send out and offer a dedicated IP service for those concerned with delivery rates.
If you have found this guide useful, please share it with your colleagues
