Ortto vs Zoho
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Autopilot is ideal for small and large businesses
Pros
- Easy to use marketing automation solution
- 30 day free trial of the product
- Affordable pricing
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Ortto
Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.
Who is this software for?
Zoho is ideal for both small businesses and enterprises sales organizations
Pros
- Free edition for up to 10 users
- Easy to use platform
- Only pay for applications and features you want to use
Cons
- Lots of features but depth of features can be limited
- Requires lots of customization to set up
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Zoho
Zoho CRM has a version for both enterprises and small businesses. Each has its own pricing model, with several options available for SMBs.
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