Salesforce Marketing Cloud (Pardot) vs Wishpond
Written by Marcus Taylor - CEO
Updated 12/02/2026
5 minute read
Who is this software for?
Pardot is ideal for Salesforce users looking for a marketing automation solution
Pros
- Customizable marketing automation tool
- Great integration with Salesforce
- Lead Deck lets you send send perspectives on your service pages with one-click
Cons
- Accounts starts with only 1 user
- API access only available for PRO users starting at $2,000 / month
- One of the more expensive solutions
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration General Info
Alternatives
About Salesforce Marketing Cloud (Pardot)
Pardot, B2B marketing automation by Salesforce, offers an easy-to-use marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. As an integral part of the Salesforce family, Pardot is committed to staying on the front lines of innovation, helping companies to exceed their revenue goals, better align their sales and marketing teams, and do more with the resources they already have. Pardot is dedicated to supporting the needs of growing B2B organizations, and can help marketers and sales reps at any size organization work together and win together. Headquartered in Atlanta, Georgia, Pardot has a growing client base ranging from small and mid-sized businesses to divisions of large enterprise organizations. Additional Pardot offices can be found in cities across the globe.
Who is this software for?
Wishpond is ideal for small to mid sized businesses
Pros
- Easy to use platform
- Designed for marketers
- Complete platform including landing page tools, lead activity tracking, popup and marketing automation
Cons
- Drag and drop interface not as responsive as you would expect
- Hard to customize templates to closely resemble your own brand
Screenshots
Pricing
Ratings
Features
Lead scoring Lead segmentation Web activity tracking SMS marketing Personalize web content Predictive analytics Bi-directional CRM syncing Event management Create invoices Create quotes Split testing Create membership sites Bulk social media posting Sales reports Real-time sales alerts Mobile app Social CRM Integrations
Outlook integration Gmail integration Salesforce integration SugarCRM integration Microsoft Dynamics integration Zapier integration Alternatives
About Wishpond
Wishpond is the world's easiest marketing platform for generating, managing and nurturing leads. Wishpond's mission is to make it easy for marketers to grow their business. Wishpond's marketing platform includes tools for landing pages, social promotions, website popups, online forms, lead activity tracking, lead management, lead intelligence, marketing automation, email marketing, retargeting ads and marketing analytics. And with native integrations with leading sales, payment, analytics and collaboration apps, Wishpond is the complete platform for marketers.
If you have found this guide useful, please share it with your colleagues
